Online Trends When Shopping For A New Car Lease
Online shopping for a new car has never been more popular. In fact, the latest statistics show that the average car shopper visits just 2 car dealers, down from 5 dealers ten years ago (per McKinsey and company). No doubt, going to the Internet when researching the right car is simply the thing to do now.
But what about when shopping for a lease? There are plenty of online resources out there that will assist you in your efforts to “buy” and finance a new car. Can you name any that assist you when looking to lease a new car?
Swapalease.com and Wantalease.com are online websites that help drivers in the world of leasing. Executives at the two marketplaces were curious about how average drivers feel about the online research and shopping process on a new lease. Below are results of a survey conducted throughout the month of June, 2014, that look to gain insight into online shopping for a new lease. More than 500 people participated in the online survey.
Key Takeaways
1: It’s interesting that the majority of men prefer KBB.com for their online research and shopping, while women prefer Craigslist.org. Swapalease.com executives believe this is because women are more familiar and comfortable with Craigslist having used the site to buy and sell a variety of items, in addition to cars. It is believed men prefer KBB.com because of its deep attachment to the automotive industry.
2: Where do you go online to get a new lease? The majority of survey participants (approximately 60%) said there is either no current online destination for new lease offerings, or the existing destinations are “useless”.
1: Which of the following items have you shopped for using an online service?
2: Have you used any of the following online automotive websites in the past 2 years?
3: In general, how would you rate your experience in using online automotive websites?
4: Which of the following have you experienced when using online automotive websites?
5: Have you ever shopped for a NEW car lease online?