No Script Online Trends When Shopping For A New Car Lease

Online Trends When Shopping For A New Car Lease

Online shopping for a new car has never been more popular. In fact, the latest statistics show that the average car shopper visits just 2 car dealers, down from 5 dealers ten years ago (per McKinsey and company). No doubt, going to the Internet when researching the right car is simply the thing to do now.

But what about when shopping for a lease? There are plenty of online resources out there that will assist you in your efforts to “buy” and finance a new car. Can you name any that assist you when looking to lease a new car?

Swapalease.com and Wantalease.com are online websites that help drivers in the world of leasing. Executives at the two marketplaces were curious about how average drivers feel about the online research and shopping process on a new lease. Below are results of a survey conducted throughout the month of June, 2014, that look to gain insight into online shopping for a new lease. More than 500 people participated in the online survey.

Key Takeaways

1: It’s interesting that the majority of men prefer KBB.com for their online research and shopping, while women prefer Craigslist.org. Swapalease.com executives believe this is because women are more familiar and comfortable with Craigslist having used the site to buy and sell a variety of items, in addition to cars. It is believed men prefer KBB.com because of its deep attachment to the automotive industry.

2: Where do you go online to get a new lease? The majority of survey participants (approximately 60%) said there is either no current online destination for new lease offerings, or the existing destinations are “useless”.

1: Which of the following items have you shopped for using an online service?

Auto Insurance53.3%
Homes45.0%
Jewelry27.1%
Vacation65.0%
Furniture42.1%
Automobiles85.4%

2: Have you used any of the following online automotive websites in the past 2 years?

KelleyBlueBook.com 70.3%
Autotrader.com 59.7%
Craigslist.com 58.9%
A car manufacturer’s website 52.5%
A local dealer’s website 52.5%
Cars.com 52.1%
Ebay.com 50.0%
Edmunds.com 49.5%
CarMax.com 37.2%
TrueCar.com 22.8%
Other 8.05%
KBB.com Women: 64.2% Men: 72.1%
Autotrader.com Women: 64.2%Men: 59.1%
Craigslist.com Women: 66.1% Men: 57.4%
Car manufacturer’s website Women: 41.1% Men: 56.8%
Local dealer’s website Women: 57.1% Men: 51.7%
Cars.com Women: 46.4% Men: 53.4%
Ebay.com Women: 39.2% Men: 53.4%
Edmunds.com Women: 37.5% Men: 53.4%
CarMax.com Women: 35.7% Men: 37.5%
TrueCar.com Women: 16.1% Men: 25.6%
Other Women: 7.14% Men: 8.52%

3: In general, how would you rate your experience in using online automotive websites?

Excellent 12.3%
Very Good 46.6%
Average 31.8%
Fair 4.7%
Poor 2.5%
Don’t know/have not used them 2.1%
Excellent Women: 12.3% Men: 11.9%
Very Good Women: 49.1% Men: 46.6%
Average Women: 29.8% Men: 32.9%
Fair Women: 3.5%Men: 5.1%
Poor Women: 1.7%Men: 2.8%
Don’t know/have not used themWomen: 3.5%Men: 0.5%
4: Which of the following have you experienced when using online automotive websites?
The website is too difficult to use/hard to figure out 17.9%
The information is inaccurate 36.3%
The information is out of date 41.9%
There is not enough information for what I need 50.9%
There is not enough local info about what I need/want to know 33.9%
There is no way to buy or order a car right now online 21.7%
I can’t talk to a live human being 24.5%
Men: 53.5% Men: 31.9% Men: 20.4%
The website is too difficult to use/hard to figure out Women: 16.6%Men: 18.5%
The information is inaccurate Women: 46.3%Men: 32.5%
The information is out of date Women: 35.2%Men: 43.9%
There is not enough information for what I need Women: 44.4%
There is not enough local info about what I need/want to know Women: 40.7%
There is no way to buy or order a car right now onlineWomen: 25.9%
I can’t talk to a live human beingWomen: 27.8%Men: 23.6%

5: Have you ever shopped for a NEW car lease online?

I would not even know where to look for a NEW car lease online12.9%
Are you kidding? There is no to little NEW car lease info on automotive websites8.6%
I have no need or interest in getting NEW car lease information online15.5%
Most online NEW car lease information is inaccurate or useless18.9%
There are plenty of website where you can buy NEW car online, but I don’t know where to find one where you can get a lease on a NEW car18.9%
Yes, I have had a good experience on these website(s)25.0%
I would not even know where to look for a NEW car lease onlineWomen: 12.7%Men: 12.5%
Are you kidding? There is no to little NEW car lease info on automotive websitesWomen: 9.1%Men: 8.5%
I have no need or interest in getting NEW car lease information onlineWomen: 18.2%Men: 14.3%
Most online NEW car lease information is inaccurate or uselessWomen: 18.2%Men: 19.4%
There are plenty of website where you can buy NEW car online, but I don’t know where to find one where you can get a lease on a NEW carWomen: 23.6%Men: 17.7%
Yes, I have had a good experience on these website(s)Women: 18.2%Men: 27.4%